How to qualify B2B opportunity signals: a five-test framework
Learn how to turn public company changes into evidence-backed B2B opportunities using five practical qualification tests.
Read articleSignals Blog
Practical notes on finding, checking and acting on evidence-led B2B opportunities.
Learn how to turn public company changes into evidence-backed B2B opportunities using five practical qualification tests.
Read articleField notes
A press release can start the research. It cannot tell you whether there is work to win, a useful reason to act, or a person worth contacting.
Opportunity intelligence connects public company evidence to a service you can deliver, a timely business need and a reason to start a useful conversation.
Hiring, acquisitions and technology changes can point to possible work. Learn the evidence, service-fit and timing questions that separate a clue from an opportunity.
Triggers reveal events, intent data suggests research activity and qualified signals connect evidence to a possible project. Here is how to use each without overstating certainty.
A step-by-step method for managed service providers to find companies with supportable technology needs, service fit and a timely reason to talk.
A practical review routine for checking evidence, fit, timing and outreach value before a prospect report enters your sales process.
Use public evidence to prepare a relevant opening without pretending you know the prospect’s internal situation.
Put the thinking to work
Describe your services, connect your own OpenAI API key and review every result before outreach.
Claim a free lifetime account